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As Online Shopping Grows, Avery Dennison Adds Value Through RFID, NFC

RFID and NFC have grown from use in the supply chain to drive more value for brands, retailers and consumers alike.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

In March 2020, Avery Dennison completed the acquisition of Smartrac Group’s RFID transponder business, which was first announced in November 2019. The acquisition combined two major players in the RFID tag field; generally speaking, Avery Dennison is particularly strong in the retail space, while Smartrac has been developing tags for the industrial market in addition to its retail and NFC offerings.   With the NRF’s Annual Big Show moving to a virtual platform for its January 2021 program, A...

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